Why Canada Goose Is so Dear
Canada Goose parkas have develop into synonymous with wealth, well-known particular person, and Hollywood, however the model wasn’t all the time the luxurious label it’s at present. What began out as a little-known producer of utilitarian outerwear went by way of a really very long time of transformation and three generations of administration prior to turning proper right into a standing image. Since taking up as CEO in 2001, Dani Reiss has leveraged the model’s fame for prime quality to foster a cult following of fogeys who covet these coats. Proper right here is how Canada Goose went from making jackets for its opponents to promoting parkas that value bigger than some used cars.